Advantages of Shopping at Aurora's Farmers Market

Good for the local economy

  • More money is spent in the local economy, and it circulates in the locality for longer.
  • High knock-on spending at other shops on market days.
  • Provides an outlet for local produce and locally produced products.
  • Helps to start new local businesses and expand existing ones.
  • Reinforces local job and business networks, maintaining local employment.
  • Allows farmers the opportunity to personally meet, know and develop community relations.

Good for Consumers

  • An enjoyable atmosphere and experience at the markets.
  • Fresh, healthy, more nutritionally dense locally grown produce at competitive prices.
  • Opportunity to know where and how your food is grown and produced.
  • Increased choice, and extra fresh, affordable produce in areas with few options.
  • Strengthens the community - a key factor in the quality of life in the US.
  • A vital link between consumers and farmers while functioning as a vibrant community center.
  • No middle man which increases the price to consumers.
  • Develops customer loyalty through repeat business.
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Good for Farmers

  • A different source of revenue, often crucial in today’s difficult farming climate.
  • Give farmers greater control over their economic lives.
  • Farmers can get better returns as the middle man is cut out.
  • Farmers diversify their skills - gaining marketing and business expertise.
  • Increased networking and learning opportunities with other farmers.

Good for the Environment

  • Food travels less with fewer “food miles” and minimal packaging.
  • An important outlet for farmers selling organic and less intensively-produced food.
  • Greater diversity of varieties available.


Benefits of Shopping at Aurora's Farmers Market


Buying from your local farmer/producer allows you to support small, local farmers/businesses and agriculture. This means that the food you are eating comes from within 400 miles of our markets, is available seasonally and does not require the waste of energy and petroleum to ship the food half-way around the world. You are eating food from your own region. 

Affordable Local Fruits & Veggies

You can find a variety of fresh produce (most grown with best practices) at more affordable prices than those from a supermarket. There are many farmers who offer fruits or vegetables that are not technically “organic” (as this is a costly and often bureaucratic-heavy process) but are pesticide and herbicide free. The advantage of a farmers market is it offers the consumer an opportunity to actually talk to the farmer, learn about growing methods, and then decide for yourself what is important.  In most cases the farmers and ranchers will allow you to come and visit their farm or ranch if you simply ask.


Supporting Your Local Economy & Farmers

You are supporting local human beings and the local economy, not massive agribusiness, GMO food conglomerates.  Not only will your money be staying in the area, but you will support the farmer (and his family) that worked to grow that food.  You help send his kids to college and you will remember the farmer’s smile as he/she hands you that sweet, juicy tomato.

Better Taste and Healthier For You!

There is no doubt that locally-grown foods simply taste better. You will never be able to eat a carrot from the grocery store again! Eating fresh, locally-grown fruits and vegetables are great for your health. Buy yourself some local honey. It has just the right components for allergy prevention in our community.

Eat Seasonally

By shopping at your local farmers market, you will eat seasonally, fresh and ripe, increasing your overall health. Supermarkets offer a large variety of food which is picked before it has ripened, decreasing its vitality and nutrients. Many believe that the body does not need imported pineapple in the dead of winter.

Fresher Fruits & Veggies

The food from your local farmers market is, quite frankly, fresher.  Because it was grown locally, there is a good chance that the greens you buy from the farmer were picked a yesterday. This is impossible in a big supermarket.

Great Variety of Fruits & Vegetables

There is usually an amazing variety of fruits and veggies at your local farmers market.  Each farmer may have his own methods and varieties of tomatoes, greens or peppers. Supermarkets cannot put something on the shelf that is “different” and expect that it will sell through.  At the market you can discuss what the product is, how to cook and store it.

Most Importantly, It's Fun!

Farmers markets are just plain fun for the whole family (including your 4 legged family members).  Meeting family, neighbors, co-workers and friends at the market is an excellent way to feel connected to the world around you, increasing health for body, mind and spirit.